Values

The adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle.

We are consumer focused and strive to continuously improve the quality, look, feel and image of our products. Our organizational structures are built to match and exceed consumer expectations and to provide the highest value products in the industry.

We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to market.

We are a global organization that is socially and environmentally responsible, creative and financially rewarding for our employees and shareholders.

We are committed to continuously strengthening our brands and products to improve our competitive position.

We are dedicated to consistently delivering outstanding financial results.