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Sr Account Marketing Manager - Sporting Goods
Req Number: US -7650ADI12
Country United States Department Marketing
State Province Oregon Job Type Marketing & Comms - Account Marketing Marketing & Comms - Advertising Marketing & Comms - Visual Merchandising
City Location Portland Brand adidas
PostalZip code Not specified Relocation Offered Yes
Maybe it was the first time you saw Derrick Rose drive to the hoop Or it was when you first heard Run-DMC sing “My adidas” Or maybe it was when you read about the adidas_1 the world’s first intelligent shoe that adjusts to each wearer’s needs At some point you fell in love with adidas and now you want to inspire that passion for the brand in others
As ourSrAccount Marketing Manager - Sporting Goods you’ll be expected to bring the same passion for performance innovation and talent that you love about adidas when performing the tasks below
PurposeDrive the development and implementation of marketing plans with our key retail accounts – including both exclusive joint marketing efforts and implementation of brand initiatives at the retail level
Key Accountabilities
* Lead the development of integrated marketing strategies and plans for assigned accounts based on overall brand direction and account business objectives
* Brief interdisciplinary departments on campaign objectives and strategies to further develop detailed plans and oversee team from plan sign-off to delivery to ensure tactics are supporting the approved strategy Cross-functional team includes Retail Marketing in-store PR Event Marketing Media Internet Marketing Tech Training and Merchandising etc
* Present plan and get approval from senior management
* Partner with key marketing contacts at assigned accounts for input and plan approvals
* Brief in and manage external creative agencies as needed to execute account exclusive advertising campaigns
* Partner with MarCom to understand retail objectives for brand initiatives and provide recommendations on how to exploit and implement them at the retail level
* Partner with footwear apparel and sales to define assortment plans for products that are featured in the joint marketing programs and ensure that those plans are up-to-date and support the marketing initiatives to ensure successful integration at retail
* Maintain an in-depth knowledge of the business and sales trends affecting assigned accounts including understanding of key regions markets doors products and programs to assist in identifying future opportunities
* Establish plan to monitor success of each concept through a variety of appropriate measures like research ROI sell-through etc
* Develop detailed budget plan and manage throughout the year to ensure fiscal accountability
* Directly manage assigned Account Managers as applicable on the tactical execution of the components of the plan to ensure all elements deliver on the approved strategy
Knowledge Skills and Abilities
* Strong understanding of account relationships and business transactions
* Retail experience preferred
* Broad understanding of how all facets of marketing can affect consumer motivation product needs and the retail experience
* Strong presentation and communication skills are essential
* Ability to succeed in ever-changing and complex organization with minimal daily direction
* Frequent travel to accounts is required estimated at 30
* Experience in managing teams – within both direct and informal matrix dynamics
Qualifications
* BA in marketing advertising or related field required Equivalent combination of education and experience required in lieu of a degree
* Minimum 7 years of marketing manager or advertising manager experience within a consumer goods company or equivalent account management experience at an advertising agency
adidas’ founder Adi Dassler was inspired by a single idea when he made his first shoes at the age of just 20 to provide every athlete with the best footwear for his or her respective discipline And 85 years later we have almost 16000 employees worldwide who put this same passion and commitment to innovation into each concept component process and product we produce
Our mission is to be the leading sports brand in the world At adidas we understand it takes a village to accomplish this mission adidas provides equal employment opportunities to all employees and applicants for employment without regard to race religion color sex national origin citizenship creed age marital status sexual orientation veteran status mental or physical disability or any other protected status unrelated to the performance of the work involved You may have heard us say “Impossible is Nothing” or “Celebrate Originality” to us these phrases are more than just words If you share this same passion then apply today