Browse Similar Jobs: Management - Entry Level
Senior Product Marketing Manager Apparel
Req Number: US -7258RBK11
Country United States Department Marketing
State Province Massachusetts Job Type Not specified
City Location Canton Brand Reebok
PostalZip code 02021 Travel Extent < 25
Reebok International is looking for aSenior Product Manager Apparelwho will be responsible for the ownership vision and overall performance of the Women’s Sport category As the owner of the category’s apparel strategy goals and results the Senior Product Manager will work cross-functionally to coordinate and drive commercialization of their product range
RESPONSIBILITIES
Product Strategy
* Develop initiatives that drive growth in line with Corporate and Business Unit strategies
* Execute the product line category life cycle from concept determination through sales and distribution
* Ensure a balanced effective product assortment that meets or exceeds revenue and margin targets
* Lead and manage cross-functional product line process
* Lead manage and include all appropriate functions in the range planning process inclusive of model selection silhouette offer color and flow plan etc
* Manage the life cycle of all products within the category
* Develop compelling marketable category concepts and stories Lead communicate seasonal product briefing process
* Assist create product presentations for team executives and key milestone meetings
Market Strategy
* Ensure correct brand positioning of product line consistent with brand DNA
* Define and optimize market introduction timelines and approaches for different channels of distribution
* Work with regional hubs GTM team and key markets to ensure specific segmentation and local execution planning and support
* Lead the briefing and implementation of all relevant seasonal and strategic concepts including distribution by channel product and color introductions merchandising assortments
Industry Market and Consumer Acumen
* Provide insight and analysis of consumer and marketing trends competition retail landscape and cultural drivers affecting business dynamics
* Translate market and research analysis to tangible product concepts
* Leverage your and others consumer and competitive insights market research and market industry trends to influence category concepts and products
* Perform pricing and competitive analysis by customer channel and recommend strategies to improve market position and quality value andor reduce costs
* Analyze and summarize research data
Financial Aptitude
* Ensure category achieves targeted financial results revenue and margin
* Ensure profitability of all strategic inline products through the feasibility and economic viability of concepts and designs
* Analyze and prepare global category business performance reports
Strategic Acting
* Partner with cross-functional leaders to design streamline and optimize processes and workflows to ensure quality of entire commercialization process
* Successfully partner with all other areas within and outside the department to ensure that stories messages and overall deliverables are in alignment with the entire departments goals
Result Orientation
* Drive accountability across the team ensuring timely completion of all tasks within the seasonal development calendar successful conclusion of time-sensitive special projects and continually identifying ways to improve the process
Manage Business Processes and Projects
* Communicate updates status quo of relevant projects and business results to relevant team project members business partners and others in a timely and appropriate manner
* Lead departmental andor cross-function special seasonal project teams
* Lead team to produce high-quality work and display professionalism while under pressure
* Resolve issues with the team relating to design staff performance or cross-functional problems
EDUCATIONEXPERIENCE
* Bachelor’s degree with 8 years related product management experience
* Strong verbalwritten communications skills and presentation skills are critical
* Knowledge of product development process and textiles is essential
* International experience is desirable
* Experience managing a small team is preferable
* Proficient level of computer skills including MS Office
* Excellent analytical skills
* Utilize personnel financial and material resources effectively and efficiently to get things done
* Think and act in a goal-oriented manner prioritize and complete tasks in order of importance
* Promotes a high performance culture by setting clear expectations and individual goals and focuses on key drivers that impact success
* Excellent oral and written communication skills
* Tackle conflicts proactively and find constructive solutions together with hisher counterparts
* Build consensus and influence others