Senior Marketing Activation Manager Global Retail
Req Number: HQ - 9381
Country Germany Department Retail
State Province Germany Job Type Marketing & Comms - Brand Marketing Marketing & Comms - Merchandising Marketing & Comms - Visual Merchandising Retail - Retail Marketing Retail - Visual Merchandising
City Location Herzogenaurach Brand adidas GROUP
PostalZip code - Travel Extent < 25
A unique opportunity to use your hands-on retail experience to drive and influence sales and KPI at various consumer touch points An exciting role for professional’s who genuinely understands that 'retail is detail'
Purpose & Overall Relevance for the Organisation
This role is responsible for maximising the profitability of the Centre of Excellence COE Retail by the delivery of consumer-centric marketing campaigns promotions and in-store communication materials across selected store formats globally It will ensure the delivery of Out-of-Store materials that leverage digital mobile PR and other consumer touch points to drive traffic to selected store formats globally
Key Responsibilities
* Define yearly priorities for assigned brand and translate to deliverable projects for your team
* Build COE Retail Marketing calendars SSFW that balance Brand and Commerciality by leveraging Brand priorities Retail opportunities support the right products and are relevant across all markets
* Develop Global Retail Marketing briefs with input from Global Retail Merchandising Global Visual Merchandising and markets to ensure the right level of retail marketing support to drive sales Ensure final output is KPI driven consumer centric relevant across assigned markets and delivered on time
* Evaluate the performance of all Global Retail Marketing initiatives
* Develop strategy and consumer-centric marketing initiatives with Global Digital Marketing Global Sports Marketing Global PR and other relevant Global Departments to promote store awareness boost visit intent and ultimately increase traffic to our stores
* Evaluate the performance of all Global out-of-store marketing initiatives
* Other duties as requested by your manager
People Management
* Evaluate the competencies of hisher subordinates on a regular basis and provides prompt and feedback and guidance to drive high performance
* Takes ownership for Talent Management processes to grow develop and retain talents
* Promote a high performance culture by setting clear expectations and individual goals
* Translate the company goals into team specific actions and business plans Control and monitor performance and results
Knowledge Skills and Abilities
* Advanced user of MS Office
* Fluent in English
* Additional languages are an advantage
* Strong project management skills
* Highly numerate with a strong capability to analyse data and produce actionable insights
* Leadership problem-solving and decision-making abilities
Requisite Education and Experience Minimum Qualifications
* University degree in business ideally with marketing and sales focus or equivalent professional experience
* 8-10 years Marketing experience
* 3 - 5 years management experience