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Regional eCommerce Analytics Manager
Req Number: US -7123ADI11
Country United States Department eCommerce
State Province Oregon Job Type Marketing & Comms - Digital Marketing Marketing & Comms - Marketing & Comms Other Marketing & Comms - eCommerce Retail - Retail Backoffice
City Location Portland Brand adidas
PostalZip code Not specified Travel Extent No Travel
You share our passion for sports fashion and an active lifestyle You are ambitious keen to learn and quick on the uptake You also know how to communicate and assert yourself with an open attitude and determination You enjoy working in a team environment and think internationally You are fully conscious of the fact that flexibility logical thinking and the ability to adapt to new situations are essentials for winning the game
As ourRegional eCommerce Analytics Manageryoull be expected to bring your own MVP performance to the tasks below
Purpose
The eCommerce analytics manager plays a critical role in helping improve the business and user experience through the analysis of consumer marketing and site activity This role goes beyond reporting of what has happened to making data-based recommendations that inform future business direction
Key Accountabilities
* Collaborate with business stakeholders to understand relevant goals targets and KPIs Deliver analysis insights and recommendations to support enhancements to site usability content marketing and the overall customer experience
* Define and manage research and analysis programs to create data-driven insights about consumer behavior traffic patterns conversion funnel navigation and product selection
* Create reports and dashboards to support business objectives Train and support business users to empower them to make data-driven decisions
* Create pre- and post- analyses to support projects AB testing marketing programs Demonstrate impact on key KPIs and provide follow-up recommendations
* Manage analytics vendor relationships to ensure accurate and timely data and analysis delivery Implement and manage tracking tags for accurate reporting and efficient analysis of data
* Share country-specific insights with global business analyst and user experience teams
* Analyze third party data and industry research to establish and report on benchmarks and identify relevant emerging trends
* Coordinate regional AB and MVT-testing activities and identify gaps in data capture
Knowledge Skills and Abilities
* Excellent project management skills including the ability to work on several projects simultaneously and the ability to manage complex projects on a global level
* Strong analytical skills with the ability to assemble and interpret data create executive summaries and deliver business insights
* Excellent problem solving skills – able to identify analyze and propose solutions to various technical and business issues
* The ability to create plan and deliver presentations
* Ability to communicate clearly and effectively to internal and external clients and vendors both orally and in writing
* The ability to understand and explain complex issues but also clearly identify and communicate the situation at a high level
* Digital Marketing experience briefing creative with web based file types and eCommerce creative formats
* Strong MS office skills with an emphasis on Excel
* Action-oriented with the ability to multi-task and discern priorities
* Understands and can calculate retail math and ecommerce key performance indicators
* A passion for delivering data-based recommendations for quantifiable improvements in business results and consumer satisfaction
* Functional knowledge of eCommerce content search engine optimization search engine marketing user experience analytics and core eCommerce capabilities
Qualifications
* Bachelor’s degree in Business Marketing or related field and a minimum of 3 years of experience in eCommerce business intelligence environment – preferably in apparel or footwear retail Equivalent combination of education and experience may be substituted
* eCommmerce and Digital Marketing experience required
* Thorough experience in web analytics and web analytics tools such as Coremetrics or Omniture
* Experience with Coremetrics preferred
adidas’ founder Adi Dassler was inspired by a single idea when he made his first shoes at the age of just 20 to provide every athlete with the best footwear for his or her respective discipline And 85 years later we have almost 16000 employees worldwide who put this same passion and commitment to innovation into each concept component process and product we produce
Our mission is to be the leading sports brand in the world At adidas we understand it takes a village to accomplish this mission adidas provides equal employment opportunities to all employees and applicants for employment without regard to race religion color sex national origin citizenship creed age marital status sexual orientation veteran status mental or physical disability or any other protected status unrelated to the performance of the work involved You may have heard us say “Impossible is Nothing” or “Celebrate Originality” to us these phrases are more than just words If you share this same passion then apply today cb