Job: Internship - COE Global Retail Marketing Activation

Job Description

Internship - COE Global Retail Marketing Activation
Req Number: AI -1490



Location Herzogenaurach Start date 2112
Study Course Master Studies in Marketing or antoher area of business Brand adidas GROUP
Desired educational focus Marketing Department Internship


To support the Marketing Activation in maximising the profitability of the Centre of Excellence COE Retail by the delivery of consumer-centric marketing campaigns promotions and in store communication materials across selected store formats globally Also to support the delivery of Out-of-Store materials that leverage digital mobile PR and other consumer touch points to drive traffic to selected store formats globally

Key Support Duties

1 FW12 & SS13 Retail Marketing Calendar ProcessSupport Marketing Activation team in building of seasonal SSFW Retail Marketing Calendar that balance Brand and Commerciality by leveraging Brand priorities and Retail opportunities support the right products and are relevant across all markets Key duties
* Consolidation and Summary of Local Retail Marketing Calendars
Collect and consolidate feedback from markets on Sports Performance and Originals Retail Marketing Calendars Summarize and highlight any discrepancies
* Milestone CalendarSupport and update the step-by-step overview of the PlanningExecutionEvaluation phases of Marketing Activation including timing and responsibilities Information needs to be pulled together from different sources validated and formatted

2 Post Campaign Evaluations and AnalysisCollect and Consolidate Post Campaign Feedback from Markets on Monthly Campaigns and Generic Promotions and summarise key outtakes and learnings to improve future campaigns

3 Buying and Selling Meeting BSM Support Strategic Planning and Set-Up Process
Support the marketing set-up inside the “mock store” windows and In Store Communication and other project goals and execution activities to deliver an effective and successful BSM for both Sports Performance and Originals

4 Creation and update of Best Practise Platform
Define a relevant structure of platform and templates that makes it easy to share and find best practise campaigns for various search criteria

5 Information and Communication COE Retail Blog and Noticeboards
Regularly update these communication points with Marketing Activation relevant information


Your Tasks
* Consolidation of local Retail Marketing calendars FW12
* Sports Performance Campaign Evaluations based on local market feedback
* Project Management of FW12 Good Better Best Price Communication
* GMM Retail Marketing workshop content development and project management
* ISC Overview deck for SP In-Store Communication
* SS13 BuyingSelling Meeting support

Your Profile
* Master student of Marketing or another area of business
* Fluent in English required fluent in German preferred but not required
* Analytical skills and commerical understanding

Duration 6 months starting January 1st 2012
Location adidas Headquarters in Herzogenaurach near NurembergGermany


Required IT Skills:



MS Office