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Head of Marketing
Req Number: AP - 3388
Country Vietnam Department Marketing
State Province Vietnam Job Type Not specified
City Location Ho Chi Minh City Brand adidas
PostalZip code 848 Travel Extent 25 - 50
Purpose Mission
To actively support adidas Vietnam in the achievement of its mission to become the leading sports brand in Vietnam Shared responsibility for local brand PL development of the brand in terms of brand equity brand awareness NS and contribution HeShe forms the local brand ownership and „master brain“ function that thinks end-to-end and is the lead link between all relevant marketing area disciplines
Accountabilities
1 Brand
* Local brand PL shared responsibility incl MWB deployment and monitoring
* One point contact for marketing for the CM and SEA
* Implementation of the global SEA brand strategy on country level
* Execution of local brand and sports marketing activation programs yearly marketing plan
* Brand communication execution of area plans ATL BTL PR SM Digital
* All marketing communication processes monitoring and 360 executions
* Executes all communication tools & channels in close alignment with Area SEA eg Account campaigns generic POS advertising event concepts and graphics
* Local market research when if applicable consumer focus
* Ownership of Entertainers & Influencers Marketing Style only
* Management of relationships with teams athletes NAP’s SP
2 Category Execute of 360 Marketing Plans Brand
* Align and execute the category Sales Brand targets for the country as per SEA guidelines in terms of net sales margins sell through stock turn market share Brand equity SPSS
* Align the category forecasting process in co-operation with the local Sales local planning in line with SEA team to ensure country needs and parameters for delivery of SP SS targets are met
* Align and synchronize specific market needs with area direction for Price standard margin delivery
* Excellence in execution of 360 packages at market level end to end responsibility Inclusive of product communications sell in and sell through parameters
* Monitoring and feedback on campaign efficacy
* Deliver market specific product tactical packages as needed to achieve financial targets top-line margin
3 Sell In Actively Support sell-in and key account pre-line meetings
* Based on initial range and sell-in package alignment from the Area Category Management team actively support sales to deliver key account pre-line meetings analyze and summarize their feedback for input back to the Area
* Monitor regularly compliance to the set range distribution channel guidelines
* Support the delivery of category product range internally and externally to key retailers
* Drive shelf space acquisition and new business development opportunities with sales teams
People
* Develop & nurture an effective marketing team in country in conjunction with SEA
* Ensure motivation and functional effectiveness of the team that will allow brand adidas to achieve it objectives
* Perform periodic staff appraisals and put forward all recommendations to Management
Operational
* Actively participating in the operational and strategic decision making process in country
* Ensuring the operational needs of company are met ie that business critical processes are in place and working
* Liaise with local agencies and ensure execution of all SEA aligned brand concepts in country and within given budget purview
* Protecting interests and assets of company
* Building and developing the local team
* Actively support the development plans of other departments and promote cross department co-operation
Professional background Experience
Functional Minimum 5 years experience in a managerial role heading up a similar structure with an MNC
Industry Preferably in apparel fashion shoes or agencies
Cultural Ability to work in international environment good with people outgoing personality leadership by example People Management
Exposure Sports fashion product & communication experience