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eCommerce CRM Project Leader
Req Number: US -7630TMGC12
Country United States Department eCommerce
State Province California Job Type Not specified
City Location US - California - Carlsbad Brand TaylorMade
PostalZip code Not specified Travel Extent No Travel
Description
The CRM Project Leader’s role is to supervise and maintain the Company’s CRM database and co-ordinate the CRM activities for TaylorMade adidas Golf and Ashworth Golf in line with brand strategies
The CRM Project Leader will also assist the eCommerce & Marketing teams on wider digital strategies relating to data capture outbound communications and consumer engagement programmes
Responsibilities
Strategy & Planning
* Working with IT ensure that CRM applications meet corporate objectives fulfill end-user requirements and identify and resolve business requirements issues
* Gather analyze and define end user requirements for CRM data access and usability in accordance with business objectives
* Working with the Director of Digital Strategy to create strategic goals for achieving and maintaining high quality data in conjunction with CRM users and Brand Marketing
* Develop implement and maintain policies procedures and associated plans for CRM software administration and appropriate use
* Plan an Activity Calendar alongside the Brand Marketing Team and co-ordinate these campaigns with related CRM vendors
Acquisition & Deployment
* Working with IT and Director of Digital Strategy evaluate and deploy CRM applications and systems
* Analyze documentation and technical specifications of any CRM application under consideration to determine its intended functionality
* Collaborate with the eCommerce Team in the testing of new CRM programs and applications
* Ensure that all CRM is compliant with the Company & Group’s policies in North America and other Global Regions where appropriate
* Conduct research on new and emerging CRM technologies or technologies that can be leveraged through existing CRM investments
Operational Management
* Liaise with CRM vendors to maintain the database and deliver effective outbound communications with constant tracking and reporting
* Manage service level agreements with CRM vendors and make recommendations for programme campaign improvements
* Perform regular data cleansing segmentation and profiling exercises within the CRM database
* Benchmark the Company’s CRM initiatives against industry best practices to ensure optimal performance
* Investigate and fix fields that have become outdated due to new businessvalue rules new processes or redesigned data warehouses
* Formulate and conduct training sessions and teaching materials for propagating CRM knowledge throughout the organization
* Alongside IT and vendors recommend schedule and perform software improvements patches upgrades andor purchases
Education
* Bachelor’s degree in Computer Science Systems Design Marketing Business or related field
Knowledge & Experience
* Minimum 3 years experience in managing the implementation of CRM campaigns and CRMemail software
* Strong knowledge of CRM software quality assurance best practices and methodologies
* Strong knowledge of data management including data capture warehousing segmentation mining storing cleansing and security
* Project management skills and exposure to project-based work structures
* Knowledge of applicable data privacy practices and laws
* Ability to work independently in a dynamic and fast-paced organization
* Excellent communication skills
* Passion for golf andor sport
Personal Attributes
* Strong customer-service orientation
* Excellent written and oral communication skills
* Excellent listening and interpersonal skills
* Ability to communicate ideas in both technical and user-friendly language
* Ability to conduct research into application issues and products
* Highly self-motivated and directed with keen attention to detail
* Able to prioritize and execute tasks in a high-pressure environment
* Experience working in a team-oriented collaborative environment