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Director of Reebok Social Purpose
Req Number: US -6620RBK11
Country United States Department Marketing
State Province Massachusetts Job Type Marketing & Comms - Brand Marketing
City Location Canton Brand Reebok
PostalZip code 02021 Travel Extent < 25
Reebok International is seeking a Director of Social Purpose The Director will continue to shape and share our vision of Access to Fitness as a Human Right Lead all strategic initiatives as it relates to global Social Purpose Partner with hubsmarkets to execute local efforts
Responsibilities
CorporateSocial Responsibility
* Represent and advocate for the Reebok Brand within the adidas Group aG across all areas of CR Social Purpose BOKSYunus Environmental Research & Advocacy PhilanthropyCommunity and Business Innovation
* Oversee the development and worldwide execution of the Corporate Responsibility CR function for the Reebok Brand
* Drive Social Responsibility strategy to develop and manage Access to Fitness ATF platform that delivers on overarching brand objectives boksYunus
* Drive successful implementation of CSR strategies across the Global Marketing organization brand strategy SBUs design product and marketing teams as well as RegionalMarket teams
* Inspire responsible forward thinking strategies across organization to deliver innovative actionable and measurable CSR tactics that deliver on overarching brand objectives
BOKS
* Provide leadership and coaching to BOKS team and ensure business targets are met
* Oversee and drive operational excellence and financial responsibility in accordance with non-profit best practices
* Further integrate the BOKS team and mission into Reebok’s corporate culture
* Maximize outcomes of BOKS marketing budget
* Work with market partners to ensure cultural relevance and local activation
* Cultivate strong working relationships with The Reebok Foundation its staff and Board of Directors to ensure mission alignment
Cause-Related Marketing
* Work with key markets to identify and establish working relationship with retail partners to develop funding stream for BOKS and to develop and execute Cause Related Marketing campaign to drive awareness and fundraising goals
* Ensure all marketing elements supports Social Purpose platform
* Manage CRM budget and design program with measurable results
Requirements
* Bachelor’s degree MBAadvance degree preferred
* 10 year’s experience in management consulting strategic planning consumer goods marketing or related fields
* Superior writing and high profile communication and presentation skills
* Experience with a matrix organization where proven influence replaces control
* Strong marketing expertise with proven success in planning and executing brand and CRM campaigns
* Experience with non-profitsocial endeavors