Browse Similar Jobs: IT - Computer Services & Support
Digital Marketing Coordinator
Req Number: US -7631TMGC12
Country United States Department eCommerce
State Province California Job Type Not specified
City Location US - California - Carlsbad Brand TaylorMade
PostalZip code Not specified Travel Extent No Travel
Description
The role of the Digital Marketing Coordinator is to support manage and implement a variety of digital projects in line with the brand strategies for TaylorMade adidas Golf and Ashworth Golf
The Digital Marketing Coordinator will work alongside the Director of Digital Strategy to scope establish and implement digital platforms to grow and enrich consumer engagement
Responsibilities
Research & Planning
* Research scope and develop digital platforms to support current Brand Marketing needs
* Working with the Director of Digital Strategy to create future digital strategy and platforms to improve our consumer engagement efforts
* Plan project manage and implement these platforms alongside various departments
* Constantly evaluate & research new digital platforms and how they can engage the consumer and grow sales for our brands
* Be aware of emerging technologies and how they can positively impact our organisation
Project Management & Implementation
* Project manage digital platforms and campaigns on behalf of the Brand teams and recommend best practices to achieve results
* Collaborate across various departments IT eComm Brand Marketing to deliver integrated digital strategies across the Global regions
* Collaborate with the eCommerce Team sharing best practice in the digital space
* Ensure that all digital platforms comply with Company & Group’s policies in North America and across our Global Regions
Evaluation & Monitoring
* Work closely with the CRM team to implement digital programmes that collect consumer data and add value back via brand engagement
* Benchmark the Company’s digital platforms and initiatives against industry best practices to ensure optimal performance
Education
* Bachelor’s degree in Marketing Digital Media Business or related field
Knowledge & Experience
* Minimum 3 years experience in managing new media and digital platforms
* Strong knowledge of social media and emerging digital media trends
* Strong knowledge of various device platform operating systems iOS Android etc
* Project management skills and exposure to project-based work structures
* Ability to work independently in a dynamic and fast-paced organization
* Excellent communication skills
* Passion for golf andor sport
Personal Attributes
* Strong “consumer needs” orientation
* Excellent written and oral communication skills
* Excellent listening and interpersonal skills
* Ability to communicate ideas in both technical and user-friendly language
* Highly self-motivated and directed with keen attention to detail
* Able to prioritize and execute tasks in a high-pressure environment
* Experience working in a team-oriented collaborative environment