Job: Communications Digital Marketing Manager - Basketball

Job Description

Communications Digital Marketing Manager - Basketball
Req Number: US -7442ADI11



Country United States Department Marketing
State Province Oregon Job Type Marketing & Comms - Advertising Marketing & Comms - Digital Marketing Marketing & Comms - Marketing & Comms Other
City Location Portland Brand adidas
PostalZip code Not specified Travel Extent No Travel



Athletes hold themselves to high standards They work hard to sharpen their skills and practice their sport so they can deliver the most precise well-executed performances they are capable of Only with that kind of dedication and energy can they succeed

As ourCommunications Digital Marketing Manager - Basketballyoull be expected to bring your own MVP performance to the tasks below

PurposeDevelop and manage a communications strategy and plan based on the Global and US brand direction set by the CommsDigital Director and execute plans across all cross functional and relevant commercial teams

Key Accountabilities
* Chief liason for the category Business Units maintaining an in-depth knowledge of and contributing to category business goals and positioning strategy
* Maintain an in-depth understanding of the category athlete and surrounding culture to ensure relevant consumer insights fuel all marketing elements – this role should be the category expert and evangelist within Brand and Account Marketing
* Partner with Global to understand the global strategy positioning and support plan for key concepts and influence the development of Global creative to ensure campaigns and tools are relevant within the US market
* Drive overall integrated Comms planning for key concepts and category initiatives setting high level Communications goals and leading a cross functional team including PR In-storeRetail Events Product Sports Marketing and Account Marketing in the development and implementation of campaign strategies and executional plans
* Manage internal and external design agency partners to extend or adapt the Global creative platforms as needed and develop content and tools to support the activation of integrated marketing plans
* Drive the media and digital activation strategies and execution
* Partner with Account Marketing adidas Retail and adidas eComm to understand and exploit retail opportunities and ensure Brand Marketing toolkits are relevant actionable impactful and leading
* Create and deliver holistic and inspiring presentations around the key concept or category marketing plans to support seasonal sell-in of product and marketing elements
* Manage the category brand budgets and influence the direction of co-op budgets behind related initiatives
Knowledge Skills and Abilities
* Passion for sports
* Experience in developing integrated marketing communications programs hands on experience leading a digital strategy a plus
* Strong understanding of how all the elements in the marketing mix affect consumer motivation
* Experience developing innovative strategies and strong creative instincts
* Strong customer-facing abilities ability to partner and influence
* Ability to lead and mobilize a cross-functional team without direct management responsibilities
* Strong project management and planning skills
* Strong presentation skills and extensive experience in building PPTs
* Understanding of sporting goods industry and related retail channels a plus
Qualifications
* BA in marketing advertising or related field required
* Minimum 4 years of marketing experience preferably with a sporting or consumer goods company or equivalent account management experience at an advertisingdesign agency
adidas’ founder Adi Dassler was inspired by a single idea when he made his first shoes at the age of just 20 to provide every athlete with the best footwear for his or her respective discipline And 85 years later we have almost 16000 employees worldwide who put this same passion and commitment to innovation into each concept component process and product we produce

Our mission is to be the leading sports brand in the world At adidas we understand it takes a village to accomplish this mission adidas provides equal employment opportunities to all employees and applicants for employment without regard to race religion color sex national origin citizenship creed age marital status sexual orientation veteran status mental or physical disability or any other protected status unrelated to the performance of the work involved You may have heard us say “Impossible is Nothing” or “Celebrate Originality” to us these phrases are more than just words If you share this same passion then apply today