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Brand Marketing Specialist Reebok
Req Number: US -7595ABB 250112
Country Mexico Department Marketing
State Province DF Job Type Not specified
City Location Mexico City Brand Reebok
PostalZip code Not specified Travel Extent < 25
Key interfaces
Regional and Area Brand marketing esp Communication Trade marketing range management PR Retail agencies
Budget responsibility
Communication budget as part of the Area MWB
PurposeMission
To ensure positive development of Reebok brand image through brand concepts in assigned categories to support sustainable and profitable market share growth in Area by providing effective and efficient communication of key messages across all appropriate communication channels
Key tasks
Functional
* Lead the development of communications plans and detailed budgets for area including PR
* Elaborate effective Area media and e-marketing plans
* Execution and maintenance of online campaign
* Ensure globalregional marketing guidelines are upheld during adaptation of concepts to local requirements
* Management of relationship with Regional Marketing and Partners
* Implementation of Marketing Events
Personnel
* Follow up with involved parties within the e-marketing and communications process
* Act as a business contract for external parties
Controlling
* To monitor all reports
Educational background
University degree in business with marketing focus and ideally some exposure to sports or a university degree in sports with marketing focus or other exposure to marketing
Professional background
2 years experience with a mix of consumer and trade marketing
Media planning experience
Some e-marketing experience
High Level of project Management budget management and scheduling
IT Skills
Advanced competence with Office suite of software
Language
English Fluent writtenspoken