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Brand Marketing & PR Intern
Req Number: US -7613RBK12
Country United States Department Marketing
State Province Massachusetts Job Type Not specified
City Location Canton Brand Rockport
PostalZip code 02021 Travel Extent No Travel
The Rockport Company is currently looking for anInternto jointhe Brand Marketing and PR TeamThis internship is for college credit only The successful candidate will be responsible for the following
Product Allocation for Brand Campaign Photo ShootWork directly with the Brand Marketing Team to navigate communications between the Brand Marketing Team and Global Marketing management to ensure timely delivery of all brand campaign photo shoot materials
Social Media Content DevelopmentWork closely with the Brand Marketing Team to develop content for social media channels
Social Media Analysis ReportingThe intern will work closely with Brand Marketing to analyze different aspects included but not limited to global market engagement and interaction comments and feedback from consumers increase or decrease in fan acquisition analysis of social media channels driven to purchase on Rockportcom and demographical analysis
Public Relations Tracking & MeasurementTrack all press hits received by Rockport’s global markets
Public Relations ReportingCommunicate newsworthy information to immediate internal parties such as Rockport departments and employees as well as secondary internal parties such as other employees within the adidas Group
Outside Vendor RelationshipsDevelop presentation boards on a quarterly basis to highlight the best press coverage that has been received
Media Event PlanningAssist the Public Relations Team in developing a media event to showcase upcoming product to influential media editors bloggers and stylists each season
Qualifications
* Basic understanding of Microsoft Word Excel and Power Point
* You must currently be enrolled in school and eligible to receive course credit for internship
* Strong personal communication skills
* Enthusiastic and willing to learn
Preference will be given to undergraduate Juniors and Seniors graduate students will also be considered