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Assist Fitness & Training Manager
Req Number: AP - 3580
Country Korea Department Marketing
State Province Korea Job Type Not specified
City Location Seoul Brand Reebok
PostalZip code Not specified Relocation Offered No
Purpose & Overall Relevance for the Organisation
* Assist the overall strategy and management in the development and execution of Koreas Strategic Fitness plan to achieve our Route 2015 goals and objectives
Key Responsibilities
* Proactively work with Reebok Marketing and gym to identify synergies opportunities manage expectations and support the Fitness plan
* Assist in the management and execution of all Fitness event related topics in close relationship with local PREvent team as well as implementation of the local strategic Fitness Plan to increase awareness of Reebok as a leading fitness & training brand
* Assist in the execution of the MWB planning process according to the official timelines and targets Strategic Business Plan Mid-Term Budget and Operational Budget to maximize the effectiveness of our Fitness initiatives
Main Tasks
* Assist in the development and implementation of the local strategic Fitness Plan including but not limited to
* opening quality Reebok CF gyms throughout Korea
* ensuring consistency in branding
* Aligning online and social media sights
* ensuring that sales opportunities are maximized at all gym and event locations
* Assist in the implementation of the overall strategy and management of affiliates trainers This includes scouting recruiting endorsing and executing local athlete contracts
* Assist in managing the relationship with ReebokCrossFit Affiliates that help grow the CrossFit community
* set an energetic helpful and friendly tone for all trainers managing relations with Reebok & CrossFit Affiliates
* communicate regularly with affiliates trainers and the CrossFit community via in-person web individual and e-newsletters to keep them educated and engaged
* ensure all Reebok Affiliates are keeping to Reebok CF programing
* ensure the Community provide accurate information on grassroots events product seeding R& D sessions
* Recruit and establish a list of potential L1 trainers
* Assist in the execution of the Reebok CrossFit Games fully integrated marketing programs that drive awareness of CrossFit and Reebok CrossFit Games elevate Reebok as a brand and apparelfootwear provider
* Build outexecute regional activation plans
* Partner with Reebok CrossFit gym affiliates to organize and build excitement around CrossFit games and activate “Fittest MaleFemale” competition sectional event in-gym
* Create grassroots marketingseeding events
* Financial & Budgetary
* Develop monthlyannual business plans
* Manage grassroots marketing budget
Key Relationships
* Local PR Events
* Local Retail and Wholesale
* Local Marketing
KPIs
* Efficient Fitness budget management
* Timely and Quality gym openings
* Productive local Fitness events tied to our strategic plan
* Maximize sales opportunities at all events
Knowledge Skills and Abilities
* Interpersonal influencing skills eg relationship management facilitation and a passion for Fitness
* Demonstrated success in grassroots marketing initiatives
* Understanding of target consumer and cultural connection to fitness fashion entertainmentevents sport and media
* Communication and presentation skills with basic business acumen
* Ability to enroll key stakeholders and gain support for initiatives
Requisite Education and Experience Minimum Qualifications
* University degree
* > 4 years professional experience
* Korean & English writing and verbal
* IT skills basic MS office skills