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Account Marketing Manager – Dicks Sporting Goods Pittsburgh
Req Number: US -7648ADI12
Country United States Department Marketing
State Province Pennsylvania Job Type Marketing & Comms - Account Marketing Marketing & Comms - Advertising Marketing & Comms - Visual Merchandising
City Location Philadelphia Brand adidas
PostalZip code Not specified Relocation Offered Yes
Maybe it was the first time you saw Derrick Rose drive to the hoop Or it was when you first heard Run-DMC sing “My adidas” Or maybe it was when you read about the adidas_1 the world’s first intelligent shoe that adjusts to each wearer’s needs At some point you fell in love with adidas and now you want to inspire that passion for the brand in others
As ourAccount Marketing Manager - Dicks Sporting Goods Pittsburgh you’ll be expected to bring the same passion for performance innovation and talent that you love about adidas when performing the tasks below
Purpose
* Collaborate with North America Brand Marketing to develop and implement channel and account specific executions of priority campaigns Drive execution of channel and account-specific brand marketing efforts
Key Accountabilities
* Deep understanding of brand perception strengths and opportunities within each channel and the differences by account
* Deep understanding of brand goals and direction specifically brand marketing initiatives for strategic plan development
* Partner with customers’ marketing teams to agree to joint marketing initiatives including in-store TV radio print and direct marketing
* Brief interdisciplinary departments on campaign objectives and strategies to further develop detailed plans and oversee team from plan sign-off to delivery to ensure tactics are supporting the approved strategy Cross-functional team includes Marketing Communications In-Store Marketing PR Event Marketing Media Digital Marketing Tech Training and Merchandising etc
* Must work closely with Sales Directors to influence sell in during key seasons and more importantly use key marketing tools to drive sell through at retail
* Partner with key marketing contacts at accounts for plan input approvals and activation
* Partner with Marketing Communications to understand retail objectives for brand initiatives and provide recommendations on how to exploit and implement them at the retail level
* Maintain an in-depth knowledge of the business and sales trends affecting accounts including understanding of key regions markets doors products and programs to assist in identifying future opportunities
* Lead the development of the in-store strategy to identify and exploit brand presentation opportunities
* Develop detailed budget plan and manage throughout the year to ensure fiscal accountability
* Directly manage a subordinate on the tactical execution of the components of the plan to ensure all elements deliver on the approved strategy
Knowledge Skills and Abilities
* Solid understanding of account relationships and business transactions
* Broad understanding of how all facets of the marketing mix can affect consumer motivation product needs and the retail experience
* A thorough understanding of account markets and trends
* Strong project management and planning skills
* Strong presentation and communication skills
* Excellent negotiating and influencing skills
* Ability to work independently or with limited guidance
* Strong customer-facing abilities ability to partner and influence
* Ability to succeed in ever-changing and complex organization with minimal daily direction
* Experience in managing teams – within both direct and informal matrix environment
* Strong analytical skills and attention to detail
* Skill in MS Office applications Outlook Excel PowerPoint Word
* Ability to travel domestically estimated at 20
Qualifications
* BA in marketing advertising or related field required
* Minimum 4 years of brand or retail marketing experience within a consumer goods company or equivalent account management experience at an advertising agency
* 1 year of Retail experience Visual Merchandising Sales Staff Training Operations Retail Marketing
* Equivalent combination of education and experience required in lieu of a degree
adidas’ founder Adi Dassler was inspired by a single idea when he made his first shoes at the age of just 20 to provide every athlete with the best footwear for his or her respective discipline And 85 years later we have almost 16000 employees worldwide who put this same passion and commitment to innovation into each concept component process and product we produce
Our mission is to be the leading sports brand in the world At adidas we understand it takes a village to accomplish this mission adidas provides equal employment opportunities to all employees and applicants for employment without regard to race religion color sex national origin citizenship creed age marital status sexual orientation veteran status mental or physical disability or any other protected status unrelated to the performance of the work involved You may have heard us say “Impossible is Nothing” or “Celebrate Originality” to us these phrases are more than just words If you share this same passion then apply today